marketing, marketing, marketing!

what's the saying about the "rule" of a successful business - location, location, location??.  BEEKEEPERS - THE WORLD HAS CHANGED!  marketing, marketing, marketing!  take a look at the marketing behind this <link> "fancy" honey and ask yourself a couple questions: what's the "per pound" cost of the honey? What is the buyers "perceived VALUE" of this fancy honey?  i'd bet they're not using this in a cake recipe...they're treating it like LIQUID GOLD that it is.

then look at your OWN honey....what is it's TRUE COST? (keeping in mind OUR cost of beekeeping is increasing all the while our stock decreases) what is it's VALUE?  i think it's good for all of us small producers to RETHINK...concentrate our marketing of our precious (and limited) commodity by it's VALUE and get beyond this "price per pound" thing we're hung-up on.

when i teach a class and we all take-up a honey stick - i remind the students that THEY ARE TASTING A MOMENT IN TIME.  never again will those bees, gather nectar from those flowers.  bees change, seasons change, environments change.